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London Business School podcasts

London Business School

Business, Business News, Education, Higher Education, Training, News & Politics

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Higher Education 62

<b>A series of podcasts, sharing the latest in news and thought leadership from London Business School.</b>

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Competing with low cost rivals

February 24th, 2009

Episode 90 of 375 episodes

Nirmalya Kumar, Professor of Marketing, explains how traditional retailers can compete with low cost rivals during an economic downturn

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