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London Business School podcasts

London Business School

Business, Business News, Education, Higher Education, Training, News & Politics

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Higher Education 47

<b>A series of podcasts, sharing the latest in news and thought leadership from London Business School.</b>

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Getting marketing onto the boardroom table

April 7th, 2009

Episode 100 of 375 episodes

In a new podcast Tim Ambler considers the importance of boards discussing marketing before all else, and suggests that marketing shouldn't always be the first cut made in a recession

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