London Business School podcasts

London Business School

Business, Business News, Education, Higher Education, Training, News & Politics

Chart Positions

Higher Education 103

<b>A series of podcasts, sharing the latest in news and thought leadership from London Business School.</b>


Getting marketing onto the boardroom table

April 7th, 2009

Episode 100 of 375 episodes

In a new podcast Tim Ambler considers the importance of boards discussing marketing before all else, and suggests that marketing shouldn't always be the first cut made in a recession

Featured Podcast