London Business School podcasts

London Business School

Business, Business News, Education, Higher Education, Training, News & Politics

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Higher Education 40

<b>A series of podcasts, sharing the latest in news and thought leadership from London Business School.</b>


Marketing and human instincts

July 4th, 2007

Episode 8 of 375 episodes

Daniel Goldstein, Assistant Professor of Marketing, talks about how the simple rules underlying human decision making can have a huge impact on consumer behaviour.

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