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London Business School podcasts

London Business School

Business, Business News, Education, Higher Education, Training, News & Politics

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Higher Education 120

<b>A series of podcasts, sharing the latest in news and thought leadership from London Business School.</b>

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Marketing and neuroscience

May 27th, 2009

Episode 114 of 375 episodes

Tim Ambler discusses the benefits and pitfalls for marketers of using neuroscience research to understand how the mind works and how companies can take advantage of it

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