London Business School podcasts

London Business School

Business, Business News, Education, Higher Education, Training, News & Politics

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Higher Education 97

<b>A series of podcasts, sharing the latest in news and thought leadership from London Business School.</b>


Marketing success in a downturn

July 7th, 2009

Episode 123 of 375 episodes

Patrick Barwise, Emeritus Professor of Management and Marketing, explains how the right marketing strategy can turn the downturn into an opportunity