London Business School podcasts

London Business School

Business, Business News, Education, Higher Education, Training, News & Politics

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<b>A series of podcasts, sharing the latest in news and thought leadership from London Business School.</b>


Private label share in a downturn

March 24th, 2010

Episode 193 of 375 episodes

Nirmalya Kumar, Professor of Marketing, draws on his research to examine what happens to private label shares during recessions and how market share can be defended in challenging times

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