London Business School podcasts

London Business School

Business, Business News, Education, Higher Education, Training, News & Politics

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<b>A series of podcasts, sharing the latest in news and thought leadership from London Business School.</b>


Recession as a marketing opportunity

October 6th, 2009

Episode 178 of 375 episodes

According to Nirmalya Kumar, Professor of Marketing, recessions can be an excellent time for companies with strong market position to increase their market share as maintaining advertising budgets can give them a disproportionate share of voice

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