London Business School podcasts

London Business School

Business, Business News, Education, Higher Education, Training, News & Politics

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<b>A series of podcasts, sharing the latest in news and thought leadership from London Business School.</b>


Simple rules for complex times

July 15th, 2009

Episode 124 of 375 episodes

During a recession many companies scale back their marketing, so those who don't are at a distinct advantage. This is because the amount that they spend will be carried further, says Dan Goldstein, Assistant Professor of Marketing