London Business School podcasts

London Business School

Business, Business News, Education, Higher Education, Training, News & Politics

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Higher Education 49

<b>A series of podcasts, sharing the latest in news and thought leadership from London Business School.</b>


Survival of the fattest

August 25th, 2009

Episode 169 of 375 episodes

Chris Higson, Associate Professor of Accounting discusses how despite their revenues tumbling and prices falling, Apple survived the recession of the early 1990s because they were a fat organisation with a strong balance sheet