Episode

London Business School podcasts

London Business School

Business, Business News, Education, Higher Education, Training, News & Politics

Chart Positions

Higher Education 113

<b>A series of podcasts, sharing the latest in news and thought leadership from London Business School.</b>

Website

The customer is king

June 18th, 2007

Episode 7 of 375 episodes

Patrick Barwise, Emeritus Professor of Management and Marketing, exposes the myths of consumer behaviour while reiterating the core fundamentals of engaging with customers - primarily that the customer should be king.

Featured Podcast

Listen