London Business School podcasts

London Business School

Business, Business News, Education, Higher Education, Training, News & Politics

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<b>A series of podcasts, sharing the latest in news and thought leadership from London Business School.</b>


The customer is king

June 18th, 2007

Episode 7 of 375 episodes

Patrick Barwise, Emeritus Professor of Management and Marketing, exposes the myths of consumer behaviour while reiterating the core fundamentals of engaging with customers - primarily that the customer should be king.

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