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London Business School podcasts

London Business School

Business, Business News, Education, Higher Education, Training, News & Politics

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Higher Education 120

<b>A series of podcasts, sharing the latest in news and thought leadership from London Business School.</b>

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Why is marketing so important

January 21st, 2008

Episode 21 of 375 episodes

Marco Bertini, Assistant Professor of Marketing, talks about Marketing and how the principle of 'knowing your customer' applies to all professions.

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