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McKinsey on Finance

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McKinsey on Finance is a quarterly publication written by experts and practitioners in McKinsey and Company's Corporate Finance practice. This publication offers readers insights into value-creating strategies and the translation of those strategies into company performance. McKinsey on Finance articles are available online at www.mckinseyquarterly.com.


Measuring what matters in CSR programs

August 31st, 2009

Episode 58 of 125 episodes

When McKinsey consultant Sheila Bonini examined in 2007 how mainstream investors viewed corporate social responsibility programs, she found a critical shortcoming: companies typically measure only their environmental, social, or governance impact—not their financial impact, which may be significant. In this August 2009 interview with McKinsey on Finance editor Dennis Swinford, Ms. Bonini describes her research and explains how a financial evaluation offers investors a clearer, more complete picture of a company’s overall performance and helps the company to prioritize its programs and to ameliorate deep-seated social and environmental challenges. Copyright 2009 McKinsey&Company. All rights reserved.

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