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The McKinsey Podcast

McKinsey & Company

Business, Business News, Management & Marketing

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Business News 12
Business 111

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

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Control and accountability in Marketing

July 19th, 2011

Episode 75 of 130 episodes

American Express' John Hayes on losing control of the message. Read more on the McKinsey Quarterly > Listen to the podcast (duration: 06:54) > Topics:

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