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The McKinsey Podcast

McKinsey & Company

Business, Business News, Management & Marketing

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Business 158
Business News 22

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

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Enduring Ideas: McKinsey alumnus Kevin Coyne on the GE–McKinsey 9-box matrix

January 15th, 2010

Episode 17 of 131 episodes

In this interactive presentation--one in a series of multimedia frameworks--McKinsey alumnus Kevin Coyne describes the GE–McKinsey nine-box matrix, a framework that offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units. Read more on the McKinsey Quarterly > Listen to the podcast (duration: 14:39) > Topics:

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