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The McKinsey Podcast

McKinsey & Company

Business, Business News, Management & Marketing

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Business 149
Business News 22

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

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Harnessing the power of word of mouth

April 22nd, 2010

Episode 31 of 131 episodes

McKinsey's Ole Jorgen Vetvik discusses the impact of referrals people trust. Read more on the McKinsey Quarterly > Listen to the podcast (duration: 20:09) > Topics:

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