The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.
November 5th, 2010
Episode 55 of 127 episodes
Changes to the way consumers perceive and absorb marketing messages are raising the marketing bar for companies. In a September podcast titled "Redefining the marketing landscape," McKinsey's David Edelman explains the new forms of media spawned by the digital revolution and the challenges they present for marketers. Read more on the McKinsey Quarterly > Listen to the podcast (duration: 14:04) > Topics: