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The McKinsey Podcast

McKinsey & Company

Business, Business News, Management & Marketing

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Business 82
Business News 8

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

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Why trends matter

August 5th, 2010

Episode 46 of 130 episodes

The value of tracking global forces and how to build them into corporate strategy. Read more on the McKinsey Quarterly > Listen to the podcast (duration: 07:01) > Topics:

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