Build your vocabulary with Merriam-Webster's Word of the Day! Each day a Merriam-Webster editor offers insight into a fascinating new word -- explaining its meaning, current use, and little-known details about its origin.
March 11th, 2015
Episode 132 of 758 episodes
Merriam-Webster's Word of the Day for March 11, 2015 is: lucrative \LOO-kruh-tiv\ adjective : producing wealth : profitable Examples: The company announced plans to expand its manufacturing operations soon after it won a lucrative contract with the government. "Many mistakenly believe they need to spend years in school before they can start earning a decent salary; this is simply a misconception. In fact, there are a number of lucrative jobs out there that don't require a college degree." Laura Woods, Dallas Morning News, January 23, 2015 Did you know? Paying, gainful, remunerative, and lucrative share the meaning of bringing in a return of money, but each term casts a different light on how much green you take in. Paying is the word for jobs that yield the smallest potatoesyour first paying job probably provided satisfactory compensation, but you weren't going to get rich by it. Gainful employment might offer a bit more cash, and gainful certainly suggests that an individual is motivated by a desire for gain. Remunerative implies that a job provides more than the usual rewards, but a lucrative position is the one you wantthose are the kind that go well beyond your initial hopes or expectations.