September 27th, 2011
Episode 224 of 447 episodes
This week in the magazine, John Colapinto writes about the art and science of brand names, and Lexicon Branding, the company behind names such as BlackBerry, PowerBook, and Swiffer. Here Blake Eskin talks with Colapinto about the naming process, and what makes a good or bad name.
Social science, behavioral economics, cognitive psychology -- sound complex? Let's fix that. The Art of Charm Podcast is where self-motivated guys and gals, just like you, come to learn from a diverse mix of experienced mentors, including the world's best professional and academic minds, scientists, innovators, coaches, relationship experts, entrepreneurs, bestselling authors, and other brilliant minds. This show will make you a higher performer, a better networker, a deeper connector and, most importantly, a better thinker.