Planet Money


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The economy, explained, with stories and surprises. Imagine you could call up a friend and say, "Meet me at the bar and tell me what's going on with the economy." Now imagine that's actually a fun evening. That's what we're going for at <em>Planet Money</em>. People seem to like it.


#538: Is A Stradivarius Just A Violin?

May 9th, 2014

Episode 688 of 901 episodes

A trumpet is more or less a trumpet. A clarinet is a clarinet. But violin or a viola... they are different. More like living breathing things. Hand crafted from wood, from a tree. Every one is different. And, you know the story. Antonio Stradivari, was the master. Some say the greatest violin maker to ever live. The Stradivarius is one of the most powerful and expensive brands in the world. And certainly, the guy made really nice instruments. But how nice exactly. This is a question that comes up all the time with all kinds of products: coffee, clothes, dish washing detergent, jeans and shoes. How much of a brand is real? And how much is in our heads? Of course you could do a test with a stradivarius to answer this exact question. And In fact, in 2010, researchers did just that.