Planet Money


Business, News & Politics

Chart Positions

Business 6
Top 200 18

The economy, explained, with stories and surprises. Imagine you could call up a friend and say, "Meet me at the bar and tell me what's going on with the economy." Now imagine that's actually a fun evening. That's what we're going for at <em>Planet Money</em>. People seem to like it.


#555: Why Is The Milk In The Back Of The Store?

July 23rd, 2014

Episode 707 of 902 episodes

Milk is often in the very back corner of the grocery store, as far as humanly possible from the entrance. It's a strange location for milk, because it's one the most popular items. A common explanation for this location is that by forcing customers to walk through the whole store, they will pass more products and end up purchasing more. But is that really why the milk is in the back? Can you really have a business model intentionally built around inconveniencing your customers? Today on the show, two big theories to answer this little question: Why is the milk in the back of the store? The theories reflect very different world views. To try to discover which is right, we host a friendly debate between food writerMichael Pollanand economistRuss Roberts.

Featured Podcast