The TED Radio Hour is a journey through fascinating ideas: astonishing inventions, fresh approaches to old problems, new ways to think and create. Based on Talks given by riveting speakers on the world-renowned TED stage, each show is centered on a common theme – such as the source of happiness, crowd-sourcing innovation, power shifts, or inexplicable connections. The TED Radio Hour is hosted by Guy Raz, and is a co-production of NPR & TED. Follow the show @TEDRadioHour.
May 9th, 2014
Episode 38 of 132 episodes
Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands. Filmmaker Morgan Spurlock tells the story of his quest to make a completely sponsored film-- about sponsorship. Psychologist Paul Bloom argues that our beliefs about the history of an object change how we perceive it. Consultant Joseph Pine says we’ll pay more for an experience that feels “real.” Marketer Rory Sutherland explains how rebranding changed the potato forever.