The TED Radio Hour is a journey through fascinating ideas: astonishing inventions, fresh approaches to old problems, new ways to think and create. Based on Talks given by riveting speakers on the world-renowned TED stage, each show is centered on a common theme – such as the source of happiness, crowd-sourcing innovation, power shifts, or inexplicable connections. The TED Radio Hour is hosted by Guy Raz, and is a co-production of NPR & TED. Follow the show @TEDRadioHour.
January 16th, 2015
Episode 74 of 129 episodes
Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands. Filmmaker Morgan Spurlock tells the story of his quest to make a completely sponsored film — about sponsorship. Psychologist Paul Bloom argues that our beliefs about the history of an object change how we perceive it. Consultant Joseph Pine says we’ll pay more for an experience that feels “real.” Marketer Rory Sutherland explains how rebranding changed the potato forever.
Have you trembled ‘round the campfire as the ghost stories are told? Do tales of horrors wrought by nature and beyond strike fear in your soul? Is it best when you are afraid to turn out the light? Thrill to stories that strike at your deepest fears, as host Stephen Kilpatrick brings the best of horror fiction to your ears and your mind, read to you by the most chilling narrators that podcasting has to offer. <br /> <br /> Podcasting the finest in genre fiction, Tales to Terrify is where the depths of horror reveal the truths of good, evil, and the human spirit in the District of Wonders podcast network. Like all shows in the District of Wonders, Tales to Terrify is supported by a welcoming community of dedicated fans and contributors. Subscribe today, and begin your journey through the spine-tingling depths of storytelling.<br /> <br /> Everyone has a story in the District of Wonders. Come and find yours.