|Management & Marketing||18|
How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. Featuring insights from A-List online marketing experts (Russell Brunson, John Lee Dumas, Rick Mulready, Marie Forleo, etc.) as well as mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.
April 28th, 2016
Episode 158 of 212 episodes
I want you to price your next (or first!) online course with confidence. In your heart of hearts, are you getting paid what you’re worth? Are you hitting the “sweet spot” of pricing perfection? This week I tackle these questions and give you a seven-step pricing strategy so you can determine what you should really charge for your course—and feel whole about the entire process. I am INCREDIBLY passionate about this topic. Creating my own profitable and content-driven online courses has been the key to my success and I want to make it the key to your success too. But first, I have something really exciting to share with you. I have a new LIVE master class ready to be unveiled: “How to Confidently Create Your First Six-Figure Course in 60 Days.” In this master class, I share the secrets I’ve learned from helping 38,000 entrepreneurs, while making more than $6 million in revenue. Grab your spot (it’s free!) here. Now, back to today’s topic: In your gut, are you charging what you’re worth? I would bet that this is the hardest part to starting your first online course—or even maybe your second or third. Ask yourself these three questions: Are you afraid to ask for what you’re worth? Are you willing to deliver 10x the value of what you’re charging? Does your price point attract the clientele you want? Let’s dig into the seven steps here. One of the first steps I share is surprisingly missed by many entrepreneurs. It is such a crucial part in determining your price and I don’t want you to skip it. Then, we tackle how your product fits into your business. This is key for determining the most attractive price point for what you are offering. I ask you a couple of questions to help you through this step. It can be a tricky road to navigate. Listen here. Next, we talk about the length of time it can take to launch and re-launch your product. Ultimately, I want to help you get solid on how you feel about the price you’ve set. Once you decide on the price point, you’ve got to own it. These seven steps will help you do just that. Own your price. Be confident. And go sell it. Links mentioned in this episode: Mattress Method with Marie Forleo Episode 54: The Secret Mindset Shifts for Success with Ramit Sethi How to Confidently Create Your First Six-Figure Course Podcast Details: Click here to download the transcript of this week's episode. Click Here to Subscribe via RSS (non-iTunes feed) The post #107: How Do I Price My Online Course? appeared first on Amy Porterfield.