|Management & Marketing||19|
"Facebook Marketing All in One for Dummies" co-author and online entrepreneur Amy Porterfield shows you exactly how to monetize your online marketing and blogging efforts using her own tested, ACTIONABLE lead generation strategies -- so you can successfully launch and promote a new program, grow your email list, get more leads, build your authority, turn your customers into raving advocates OR simply find the time (and mindset!) to rock your social media and content marketing. From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn't) once and for all. Why? Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast.
May 19th, 2016
Episode 115 of 146 episodes
Are you getting the most out of your Facebook ad efforts? As promised in episode 104, my good friend Rick Mulready is back and we are continuing the conversation about Facebook ads. This week we tackle how to make your Facebook ads work for you, how you can leverage Facebook algorithms, and a couple of online advertising fundamentals that cannot be overlooked. Your Questions This Week: -If my ad is getting results, can I use the same ad for different launches? -Are conversions for Facebook ads lower on weekends? -Should I ramp up my ad Facebook ad budget in the days before my webinar? -Are Lookalike Audiences on Facebook be effective? -I’m not converting leads. What am I doing wrong? -Do you have any tips for writing irresistible and compelling ad copy? The insights provided in this episode will immediately help you focus your Facebook ads and scale your audience. To get started, click here. These questions are from entrepreneurs just like you who are in the trenches, building your audience, and are navigating the ins and outs of Facebook advertising. By the way—if you aren’t familiar with Facebook algorithms and how they work—KEEP READING (or better yet: Start listening!). Rick’s knowledge on this topic could dramatically change how you approach your campaigns. For example, can you use the same ad for different launches? Sure. However, there are some guidelines to follow if you do this. Rick gives such an awesome answer that includes being careful about how much time has passed since you last ran the ad. His response is a prime example of how Facebook algorithms can work for or against you. Listen in as Rick shares how to be sure to make these algorithms work for you. I’m not converting leads. What am I doing wrong? There’s no magic answer, which is a little stressful, I know. However, Rick provides a strategy for finding the answer that’s right for your outcome. So, you’ll find hope as he walks you through how to diagnose where your leads are going off-track. Those are just two teaser Q&As, but listen here to hear them all. As we near the end of our episode, Rick and I tackle how to write compelling copy for Facebook ads. Here’s what you will gain from listening in: What you might be focusing on vs. what you should focus on. How to write ad copy to attract your ideal audience. Strategies for learning what your ideal audience member wants to hear from you. I love the takeaways in this episode and I know you will find them extremely advantageous for your business, so let’s get listening! Links mentioned in this episode: Episode 100 Rick's Blog Post on Copywriting The Art Of Paid Traffic Podcast Details: Click here to download the transcript of this week's episode. Click Here to Subscribe via RSS (non-iTunes feed) The post #110: Beating Facebook’s Algorithm – and More Facebook Ad Tips appeared first on Amy Porterfield.