|Management & Marketing||13|
"Facebook Marketing All in One for Dummies" co-author and online entrepreneur Amy Porterfield shows you exactly how to monetize your online marketing and blogging efforts using her own tested, ACTIONABLE lead generation strategies -- so you can successfully launch and promote a new program, grow your email list, get more leads, build your authority, turn your customers into raving advocates OR simply find the time (and mindset!) to rock your social media and content marketing. From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn't) once and for all. Why? Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast.
June 8th, 2016
Episode 118 of 141 episodes
The ultimate outcome of a sales page is to sell. We all know this. But, what you’re really doing is coaching your reader to become your client. How? The process for formulating a high-converting sales page is what I’m talking about today. Your job as a coach/ teacher/ mentor is to not only have your customers’ best interest at heart, but to make your reader feel like they can shape a better version of themselves. This special sales page formula starts with four questions that you MUST ask yourself before you start writing your sales page copy. After you ask yourself the four questions, there are then four core points that every sales page must include. In this episode, I crack the code and examine the art of the creating a brilliant sales page by divulging my 4x4 formula for creating results-driven copy every time. I go right into the strategy behind your sales page and what it is about your potential customers that you should always leverage. The best way to dive deeper into your readers’ minds is with the “aha” questions. Now, I refer to these particular questions as “aha” because they are the ones that get right to where your readers’ hearts are. If you know where their hearts are, you can better empower them to take this journey with you. Remember people buy with their hearts not their minds. So, I provide you a roadmap for understanding your potential customers because a sales page is a different kind of conversation—one that is written from the perspective of the heart. The good news is you don’t need to take notes today because I’ve taken the roadmap (the four questions and the four core points) and I’ve put them into a one-page cheat sheet for you. Start learning about the 4x4 formula that will turn your sales page into the foundation of your potential customers’ lifelong success here. Links mentioned in this episode: Freshbooks Podcast Details: Click here to download the transcript of this week's episode. Click Here to Subscribe via RSS (non-iTunes feed) The post #113 Part One: The ART of a Brilliant Sales Page appeared first on Amy Porterfield.