Episode

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer

Business, Management & Marketing

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Business 77
Management & Marketing 17

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. Featuring insights from A-List online marketing experts (Russell Brunson, John Lee Dumas, Rick Mulready, Marie Forleo, etc.) as well as mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.

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#117: The Lowdown on Facebook Ad Retargeting

July 7th, 2016

Episode 169 of 220 episodes

Do you want to know what Facebook ad retargeting is all about? By the time you finish this episode you will not only have a deeper understanding of what Facebook ad retargeting is, but you will be ready to take the first steps to create your own campaign. Rick Mulready, my good friend and an expert in Facebook advertising strategies, is back and together we are talking all things retargeting. We jump right in, answering your questions about Facebook ad retargeting and how to start leveraging this strategy to get more sales. Your questions also inspired a spirited discussion about the tech side of retargeting, the steps for setting up a campaign, and the ideal cadence for your retargeted ads based on your audience. As our conversation progresses, we go deeper into the different strategies that you can use in your own Facebook ad retargeting campaign. We start with the basics—explaining what in the world this Facebook retargeting IS and when you can (and should) use it. Then, we go into how you can leverage a retargeting campaign and the benefits (more sales) that come from using it. Next, we spend some time talking about how to determine the right audiences for retargeting and the different kinds of audience groups you can create. (The biggest asset of retargeting is that you are able to reach out to a more specific, warmer, unique audience.) I’ll also share my own retargeting experience and tell you a little bit about how I first used retargeting and how I was able to create a smaller scale campaign, build my audience groups, and then leverage those leads to successfully sell something even bigger. Facebook retargeting is an incredible tool. Take advantage of this episode so you can understand and apply these strategies to start your own Facebook ad retargeting campaign now. Links mentioned in this episode: How to Use Facebook Pixels Rick Mulready’s Local Facebook Advertising Workshop Perpetual Traffic Podcast Podcast Details: Click here to download the transcript of this week's episode. Click Here to Subscribe via RSS (non-iTunes feed) Save Save The post #117: The Lowdown on Facebook Ad Retargeting appeared first on Amy Porterfield.

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