|Management & Marketing||11|
"Facebook Marketing All in One for Dummies" co-author and online entrepreneur Amy Porterfield shows you exactly how to monetize your online marketing and blogging efforts using her own tested, ACTIONABLE lead generation strategies -- so you can successfully launch and promote a new program, grow your email list, get more leads, build your authority, turn your customers into raving advocates OR simply find the time (and mindset!) to rock your social media and content marketing. From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn't) once and for all. Why? Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast.
February 11th, 2016
Episode 101 of 136 episodes
Today we're diving into a new aspect of Facebook marketing that may very well surprise you! If you've hosted a webinar or an online course, you have probably also created a private Facebook group as a bonus for your clients. In addition to offering extra support and relationship, private Facebook groups are an amazing way to galvanize your clients into a true community. (Always a great thing when it comes to brand loyalty!) But did you know that the community-creating power of private Facebook groups can bea hugely effective sales tool? My guests on the podcast today are Josh and Jill Stanton from Screw the 9 to 5, and they're going to share their secret strategyfor using private Facebook groups to warm up your audience for sales. Using Facebook groups in this way is really unique to Josh and Jill--as far as I know, nobody else out there is using this strategy to grow revenue. That's because we usually think of Facebook groups as being an "after the fact" thing. You create the product, people buy it and then they're part of the group. But what Josh and Jill have realized that there's a ton of sales power inmaking your audience"part of the group" before they ever spend a dime with you! Re-think Your Page Right off the bat, Jill makes a statement that could ruffle the feathers of a lot of online marketers: "Facebook Pages are dead to me." Once you recover from that bombshell, don't rush to the "Delete" button on your page! There's definitely a place for Facebook Pages...even Jill and Josh still usetheirs. But what Jill is saying is that the Page setup is really more of a one-way street when it comes to interacting with your audience. For example, when fans comment on your page, their words show up in a sidebar...not exactly a real conversation, is it? Turning Your Brand intoa Facebook Family By contrast, a Facebook group lets the "family atmosphere" of your brandreally flourish. When you gather the people who have genuine interest in your business into a private setting--one in which they can interact with you as another member (an extra-knowledgeableand authoritative member, of course)--you're able to build acommunity of affinity and trust around your brand. A community in which you are the go-to source for what your audience wants to know/solve/accomplish. A community that is brought together by the experienceof your program, product or service. If you're ready to find out the nuts and bolts of this ingenious Facebook marketing strategy, click here to listen to the whole episode now! ...Oh, and be sure to pay attention fora special bonus topic in my conversation with Josh and Jill: what to do when you realize that you don't really like your business model. (Yes, it's possible to change!) Links mentioned in this episode: Screw The Nine To Five How to Create a Sales Funnel Episode 49 with Josh and Jill Stanton Screw Community Facebook Group Smart Passive Income Screw U Stu McLaren James Schramko John Lee Dumas Meet Edgar Foxy Boxes How to Create a Subscription Box Service Amanda Bond List Building Podcast Details: Click here to download the transcript of this week's episode. Click Here to Subscribe via RSS (non-iTunes feed) The post #97: How to Grow a Profitable Facebook Group appeared first on Amy Porterfield.