|Management & Marketing||15|
"Facebook Marketing All in One for Dummies" co-author and online entrepreneur Amy Porterfield shows you exactly how to monetize your online marketing and blogging efforts using her own tested, ACTIONABLE lead generation strategies -- so you can successfully launch and promote a new program, grow your email list, get more leads, build your authority, turn your customers into raving advocates OR simply find the time (and mindset!) to rock your social media and content marketing. From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn't) once and for all. Why? Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast.
February 25th, 2016
Episode 103 of 155 episodes
Over the last few years, I've noticed that oneof the big reasons my students struggle with list building is that theylack consistent original content in their marketing strategy. It's an easy trap to fall into. After all, creating content takes time, effort and creativity. You might even be thinking "Amy, all my focus is going into creating my product for sale. How am I supposed to come up with fresh original content every week?" Well, good news--this episode is all about helping you create just one piece of amazing content each month. You heard right. Each. Month. When you have that one piece of amazing epic content, you can spin it out into every marketing channel in your toolbox with the overall goal of building your list. Content Comes in Three Stages I think there’s a lot of confusion out there around content. It seems simple, but whenI sat down and started mapping what successful content looks like in different contexts, I'll admit that even I got confused! So I checked in with agood friend frommy corporate job days. She’s the best at dissecting content and explaining whereit shines the brightest. And what she showed me is that there are three main stagesof content: Paid Free lead magnet Just plain free (not even for an opt-in) Notice I said "stages." All threeof these types of content are related to each other--which means every time you create one kind of content, the other two aresuper easy to create out of it.Click here to find out how you can use the main themes withinyour paid product to create epiccontent that builds your list! Easy Strategies for Getting More Mileage Out ofYour Epic Content Now, like I said earlier, the "meat" of thestrategy we’re diving into in this episode is getting deliberate about your content creation so you canextend it across all your marketingchannels. When you really get intentional with your content (and create it with your email list in mind), you're all to gethuge mileage out of one piece. After all, wetake our content creation seriously. So why not put a bigger focus on getting it in front of more people while we’re creating it? In this episode, I'm going to walk you through three roadmaps for extendingone piece of epic content into every major marketing platform you use. To make it extremely easy for you, I've put together some freeworksheetsthat show how to break up your content into different platforms within each roadmap. Click here to get them now! To get the most out of today's topic, you'll really want to listen to the wholeepisode. But I'll outline the roadmaps for you here: Strategy 1:Start by writing an epic blog post that includes an epic upgrade (something your readers can take more action on to get more value). From there, you'll move to emailing your list, creating videos, doing a Periscope, and more. Click here to get all the steps now! Strategy 2:Start by creating an epic podcast episode with an upgrade. From the podcast, you'll create a blog post. Not just show notes, but something that brings immense value even to people that may not have heard your podcast. Next you'll email your list, create a video, and more. Click here toget all the steps. Strategy 3:Start by creatingan epic video. The first thing you'll need to know ishow to provide the content upgrade in your video...click here to find out! Next, you'll take the audio from your video to create a podcast, use the audio to create a blog post...the list goes on. Find out the details on each of these strategies, including what constitutes an "epic" piece of content andwhat to put in the initial contentversus what to put in the freebie,by listening to the whole episode. Click here to listen now! The End Goal = Your Email List Now, this whole strategy takes a little thought and effort to execute properly.