Episode

The World of Business

BBC Radio

Business, Business News, News & Politics

Chart Positions

Business News 70

Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.

Website

For Sale

June 9th, 2012

Episode 240 of 631 episodes

The art of selling goes back centuries and can be the difference between a company surviving or dying on the vine. Peter Day talks with author Philip Delves Broughton about how people often don't understand the basics of making a sale and how fundamentally important it is in all walks of life. Producer: Sandra Kanthal Editor: Stephen Chilcott

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