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Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.


Global Business: The Violins of Cremona

October 15th, 2015

Episode 595 of 649 episodes

Cremona in northern Italy is the original home of the Stradivarius violin and now - several centuries later - master craftsmen are still producing hand-made violins and exporting around the world. But how can such a niche industry survive in the modern world of mass production?

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