The World of Business

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Business News 54

Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.


GlobalBiz: For Sale: 09 June 12

June 8th, 2012

Episode 239 of 649 episodes

The art of selling goes back centuries and can be the difference between a company surviving or dying on the vine. Peter Day talks with author Philip Delves Broughton about how people often don't understand the basics of making a sale and how fundamentally important it is in all walks of life. Producer: Sandra Kanthal Editor: Stephen Chilcott

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