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Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.


GlobalBiz: Future Pharma: 25 Feb 12

February 25th, 2012

Episode 204 of 649 episodes

The global pharmaceutical industry is facing some difficult strategic choices. As the costs of Research and Development rise, other more reliable revenue streams look increasingly attractive. In this edition of Global Business Peter Day hears from three leading industry insiders who share their visions for the future of the pharma business, discuss the focus on emerging healthcare models and tell him how the industry will find investment over the coming years. Producer: Julie Ball Editor: Stephen Chilcott

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