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Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.


GlobalBiz: Leader of the Brand: 20 Aug 11

August 19th, 2011

Episode 130 of 649 episodes

How important is the brand today? Think of Apple, Coca-Cola, Burberry, Nike and the lifestyle choices they suggest. In this week’s Global Business, Peter Day talks to a man who shows CEO’s how to make the best of their brands and their companies. Producer: Julie Ball Editor: Stephen Chilcott

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