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Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.


GlobalBiz: Mass Customisation and the Experience Economy: 26 Dec 11

November 26th, 2011

Episode 165 of 649 episodes

Joe Pine's career as a business coach began at IBM when he brought business partners and customers into the development process of a new computer. Taking from this the lesson that every customer is unique, he wrote a book called Mass Customization on businesses that serve customers' unique needs. And later he would coin the phrase the "Experience Economy" -- consumers buying experiences rather than goods or commodities. Peter Day hears about Joe Pine’s latest ideas and new book in Global Business, after the news. Producer: Richard Berenger Editor: Stephen Chilcott

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