Episode

The World of Business

BBC Radio

Business, Business News, News & Politics

Chart Positions

Business News 51

Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.

Website

GlobalBiz: Mass Made to Order 23 Nov 2013

November 23rd, 2013

Episode 415 of 631 episodes

Peter Day hears from Joe Pine about how his theory of mass customisation has developed and why many business still have to learn about what their customers really want.

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