The World of Business

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Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.


GlobalBiz: Mass Made to Order 23 Nov 2013

November 23rd, 2013

Episode 415 of 642 episodes

Peter Day hears from Joe Pine about how his theory of mass customisation has developed and why many business still have to learn about what their customers really want.

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