The World of Business

BBC Radio

Business, Business News, News & Politics

Chart Positions

Business News 54

Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.


GlobalBiz: The Start Up of You: 03 March 12

March 3rd, 2012

Episode 206 of 649 episodes

Reid Hoffman is the co-founder and Chief Executive Officer of LinkedIn and has just written a book called The Start-up of You. It’s described as ‘A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley’s most innovative entrepreneurs.’ In this edition of Global Business Peter Day hears from Reid Hoffman as he explains how to accelerate your career in today’s competitive world. The key is to manage your career is, he says, to treat it as if it were a start-up business: a living, breathing, growing start-up of, well, you. Producer: Julie Ball Editor: Stephen Chilcott

Featured Podcast