Episode

The World of Business

BBC Radio

Business, Business News, News & Politics

Chart Positions

Business News 54

Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.

Website

In Business: Whatever Happened to Advertising?

December 12th, 2016

Episode 632 of 649 episodes

Last year, the UK became the first place where spending on digital ads exceeded that spent on all other forms of advertising combined. In this new world, what are ad agencies doing to square up to the challenges they face? Management Today's Matthew Gwyther presents. The producer is Nina Robinson. (Image: A visitor looks at old posters advertising various chocolate products at the Belgian Chocolate Village museum. Credit: EMMANUEL DUNAND/AFP/Getty Images)

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