April 5th, 2014
Episode 456 of 630 episodes
Cremona in northern Italy is the home of the Stradivarius violin and 280 years after the death of the venerated violin maker, Antonio Stradivari , the long tradition continues today. In some 150 workshops around the city dedicated craftspeople make several thousand violins a year and they sell at high prices. Peter Day asks what the role is today of this kind of handwork in the age of mass production.
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.