September 28th, 2010
Episode 12 of 630 episodes
How do companies generate new ideas turn them into products? Peter Day hears from Professor Vijay Govindarajan. Professor Govindarajan tells him why established companies can innovate as well as start ups, and how they can implement ideas as well as generate them.
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.