The World of Business

BBC Radio

Business, Business News, News & Politics

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Business News 54

Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.



September 28th, 2010

Episode 12 of 649 episodes

How do companies generate new ideas turn them into products? Peter Day hears from Professor Vijay Govindarajan. Professor Govindarajan tells him why established companies can innovate as well as start ups, and how they can implement ideas as well as generate them.

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