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Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.


It's Only a Game

September 7th, 2010

Episode 3 of 649 episodes

The story of the video company Ubisoft is pretty compelling ... five brothers in a small town in Brittany in the west of France rescued their parents’ ailing agricultural supply company by creating a new business based on the rudimentary computer games the brother splayed as teenagers in the late 1970s. Yves Guillemot, one of the brothers who created Ubisoft (and who is now chief executive) explains it’s business model and philosophy to Peter Day. Producer: Richard Berenger Editor: Stephen Chilcott

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