The World of Business

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Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.


Leader of the Brand

August 20th, 2011

Episode 131 of 642 episodes

How important is the brand today? Think of Apple, Coca-Cola, Burberry, Nike and the lifestyle choices they suggest. In this week’s Global Business, Peter Day talks to a man who shows CEO’s how to make the best of their brands and their companies. Producer: Julie Ball Editor: Stephen Chilcott

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