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Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.


Mass Customisation and the Experience Economy

December 26th, 2011

Episode 180 of 649 episodes

Joe Pine's career as a business coach began at IBM when he brought business partners and customers into the development process of a new computer. Taking from this the lesson that every customer is unique, he wrote a book called Mass Customization on businesses that serve customers' unique needs. And later he would coin the phrase the "Experience Economy" -- consumers buying experiences rather than goods or commodities. Peter Day hears about Joe Pine’s latest ideas and new book in Global Business, after the news. Producer: Richard Berenger Editor: Stephen Chilcott

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