The World of Business

BBC Radio

Business, Business News, News & Politics

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Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.


Mass Made to Order

November 23rd, 2013

Episode 414 of 630 episodes

Peter Day hears from Joe Pine about how his theory of mass customisation has developed and why many business still have to learn about what their customers really want.

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