The World of Business

BBC Radio

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Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.


Smashed Fridges and Catfish: The Story of Haier

November 9th, 2013

Episode 410 of 642 episodes

Zhang Ruimin transformed Haier from failing fridge manufacturer to one of the largest white goods companies in the world. He tells Peter Day how.

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