The World of Business

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Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.


What makes a company last?

October 8th, 2015

Episode 594 of 649 episodes

Peter Day asks whether companies really should still be built to last in today's hi-tech internet world. What are the characteristics of those that stand the test of time? Many do learn to change or even re-invent themselves while others, such as Woolworths, have disappeared altogether. In interviews with business leaders and entrepreneurs he discusses whether longevity still matters. Producer: Caroline Bayley

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