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The RSA

RSA

Society & Culture

The RSA: meeting 21st century challenges by showcasing ideas, undertaking innovative research and building civic capacity around the world. We encourage public discourse and critical debate by providing platforms for leading experts to share new ideas on contemporary issues, through our public events programme. All of the audio files are recordings of talks in our public events programme.

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Small Changes to Make a Big Difference

September 18th, 2014

Episode 226 of 454 episodes

In the field of influence and persuasion, Robert Cialdini is the world’s most cited living social psychologist, and the author of the seminal work 'Influence'. He returns to the RSA to reveal the small changes that make the biggest impact when persuading others.

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