Episode

RSA Events

RSA

Society & Culture

The RSA hosts one of the world’s leading public events programmes, delivering over 100 lectures, talks, screenings and debates a year. These events provide a platform for our most exciting public thinkers, and encourage intelligent exploration of today’s most urgent social challenges. Our public programme welcomes speakers from across the world and across disciplines – all united by a belief in the power of ideas to inspire and motivate social change. All of the audio files are recordings of talks in our public events programme.

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Small Changes to Make a Big Difference

September 18th, 2014

Episode 226 of 494 episodes

In the field of influence and persuasion, Robert Cialdini is the world’s most cited living social psychologist, and the author of the seminal work 'Influence'. He returns to the RSA to reveal the small changes that make the biggest impact when persuading others.

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