This podcast is closing. We really love having you listen to RN but we need to let you know that we’ll be closing our subject based podcasts (don’t worry—we aren’t cancelling any shows). To keep hearing stories and interviews from RN, search for your favourite shows in the ABC Radio App or subscribe in your preferred podcasting app. If you’re looking for something new to wrap your ears around, visit the RN website where there’s plenty for you to discover.
July 11th, 2015
Episode 497 of 1520 episodes
Competition has never been greater for online audiences. Arts organisations are up against many other organisations that are both building and creatively utilising existing platforms and services such as Minecraft, YouTube, Vine, Twitch, Twitter, Vimeo, Instagram and more to grow communities. We look at what it takes to cut through in this space such as how to create great content and execute viral campaigns. We explore where digital audiences are congregating to understand where best to put our limited resources.