Science Podcast

ABC Radio National

Science & Medicine, Medicine

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The economics of behaviour

September 20th, 2015

Episode 704 of 1853 episodes

We know that human beings misbehave—we’re irrational, indecisive and passionate—yet conventional economics assumes that we will always behave logically. However behavioural economics knows us better, and combines recent discoveries in psychology with practical understanding of incentives and markets. Hear one of the founding fathers of behavioural economics on misbehaviour, and how a nudge in the right direction changes our thinking.

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