Seth Godin's Startup School


Business, Management & Marketing

Chart Positions

Business 97
Management & Marketing 24

Seth Godin is a thought leader in the marketing and business world. In this rare live recording, hear Seth as he guides thirty entrepreneurs through a workshop exploring how they can build and run their dream business.


3 Creating Scarcity

October 15th, 2012

Episode 3 of 15 episodes

Find out why scarcity is the only thing worth paying for on todays episode of Seth Godins Startup School. Seth discusses having McDonalds milkshakes for breakfast, the lock-in effect, the large world that is the app market, and how your job is not to...

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